The World of Leading Golf Mystery Test
In respect to the diversity and internationality of WLG members, the mystery test has been refined to adapt to differences in focus and the golfer’s expectations.
The test results are not disclosed to the public. After the annual revision, only WLG member clubs get access to their final test results which may then be used for marketing purposes as well as further counselling regarding economic targets. In addition the World of Leading Golf Mystery Test results are being used to determine the annual World of Leading Golf Award winners.
The WLG Mystery Test procedure contains:
- On-location test by 1 anonymous player per test
- Processing and presentation of the resulting facts & figures
- Detailed analysis and comparisons
- Access to total results of all WLG member clubs
- Ranking of all clubs
The aspects anonymously tested are:
For World of Leading Golf member clubs, the obligatory Mystery Tests may lead to significant and tangible return for minimal investment and can be used as a marketing tool to promote international awareness.