GOODWOOD’S CREDIT MEMBERSHIP SCHEME PROVES SUCCESSFUL
British WLG member Goodwood defies difficult market with innovative concept for participation
According to renowned online magazine GBN, Goodwood’s credit membership has proven so popular that it will be closed with the club reaching its capacity. The esteemed venue has just recently joined World of Leading Golf and has successfully made use of many other ways to increase its level of awareness – not only in the area of golf but with an enormous range of other leisure and entertainment offers.
Goodwood’s credit membership scheme was introduced in 2006 and has successfully shown that having innovative, flexible schemes can encourage participation, even in difficult times. The concept offers a flexible way for players to fit golf into their busy lives: After paying a small annual fee, members can then buy credits to redeem for tee times, guest games, buggies and lessons. These credits do not expire, providing the membership is renewed.
While other clubs across England have seen a net loss of members over the period 2014 & 2015, Golf at Goodwood has gained over 600 Members and by now receives an average of 30 applications for membership each month. The decision to close admissions has been made in order to ensure that players still have the best possible golf experience so that after December 31. new applicants will be asked to join a waiting list.
With two 18-hole championship golf courses, flexible membership and an impressive Academy setup, Golf at Goodwood proves passionate about making golf accessible to all, which also is reflected by 331 of the current members being female and 88 being juniors.
Besides being a sought-after golf destination, Goodwood is home to a number of extraordinary events, be it ‘Glorious Goodwood’, the sporting and social highlight of the flat-racing season, or the ‘Fetsival of Speed’, with its intoxicating mix of cars, stars and motorsport royalty. There is a race track and an arodrome, changing exhibitions and collections at Goodwood House and, of course, numerous dining and snacking options as well as a hotel at the heart of the 12,000 acre estate with award-winning dining and stylish rooms.